Marketting: Hint..profit center..sell netapp stuffage. Call my extension when yer ready, I'll be first in line!
Hee hee. Geez, I didn't intend to touch off a firestorm of replies about marketing swag, but hey, anyone who's been in this business long enough remembers "back in the day" when a cool company was _defined_ by the quality and "hip factor" of their t-shirts. :-)
The first thing I'd do when starting a company today is shell out a few marketing bucks for t-shirt production. For $7 a shirt you get sysadmins and programmers and webheads and supportniks out there doing all that free advertising, talking you up... of course, with all this talk of leather jackets now, I'm thinking of charging a speaker's fee for interviews. :-)
Wow! Think of it! Is the day finally dawning when, like pro athletes and "boy bands", sysadmins will be able to make more from product endorsements than their regular salaries? I'm going to call the Jolt and Mountain Dew folks, the local coffee distributor, my Sun and Cisco reps... Hey, if it worked for Captain Amazing...
-- Chris
"Will endorse your new hardware product for food." -- New signboard strategy for recently layed-off dot-commers?